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Business Fundamentals

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Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy   

  • Management and Leadership   

  • Marketing Strategy   

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:   

  • The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline   

  • Porter’s five forces model   

  • The bargaining power of buyers   

  • The bargaining power of clients   

  • The threat of new entrants   

  • The threat of substitute products   

  • Game theory   

  • The typical company lifecycle   

  • What a competitive advantage is   

  • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche   

  • The dangers of pursuing a hybrid strategy   

  • How to choose whether to grow organically or through M&A   

  • The difference between horizontal and vertical integration   

  • The advantages and dangers of outsourcing   

  • How to apply a SWOT analysis in practice   

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.   

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.   

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.   

So, what are you waiting for?

Click the “Book Now” button and let’s begin this journey together!  

Who this course is for:
  • Aspiring entrepreneurs
  • Business owners
  • Business executives
  • Business analysts
  • Students who want to learn how to set up a successful business venture

AED99.00

1 Week

Learn core business skills with Lipslay’s Business Fundamentals online course. Flexible, expert-led education designed for aspiring entrepreneurs and professionals.

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Frequently Asked Questions

This certification is important because it equips you with essential business skills that are applicable in any industry. It provides a comprehensive understanding of business operations, helping you make informed decisions, improve business processes, and enhance your problem-solving abilities.
This certification is ideal for aspiring entrepreneurs, business professionals, recent graduates, or anyone seeking to gain a solid foundation in business concepts. It's also beneficial for individuals who want to enhance their knowledge before advancing to more specialized business certifications or roles.
You will learn the basics of business strategy, financial management, marketing principles, operations management, organizational behavior, and leadership. The certification will also help develop problem-solving and analytical skills, as well as the ability to make strategic business decisions.
A Business Fundamentals Certification provides a strong foundation for various business roles, including management, marketing, sales, and operations. It can help you pursue entry-level or mid-level positions, as well as career advancement in various industries by demonstrating your business acumen and preparedness.
Understanding business fundamentals is essential for anyone involved in managing or supporting business operations. It helps individuals contribute to the success of a company by understanding how different business functions work together to create value, drive revenue, and solve problems.
Upon completion, you can pursue a wide range of roles such as Business Analyst, Sales Manager, Marketing Associate, Operations Manager, Financial Analyst, or Entrepreneur. This certification opens doors to entry-level and leadership roles across industries.
The duration of the certification program can range from a few weeks to a few months, depending on the level and format of the program. Many programs are flexible, offering online, self-paced learning options.
Yes, Business Fundamentals Certifications from reputable institutions are recognized internationally, as the skills and knowledge learned are applicable in businesses around the world.