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Influencer Marketing

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Description

Influencer Marketing is one of the most exciting marketing channels, with millions being spent by global brands such as Maybelline, Topshop, Taco Bell and H&M, so the time is now for marketing managers to fully grasp how to get the most out of it. This course aims to teach all those budding marketing managers, in particular those focusing on Influencer Marketing, how to start working with influencers, which influencers are right for your business and how to strategise top performing campaigns, and importantly track them.
Many Influencer Marketing courses out there are focusing on how to be an influencer, the concept of influencer marketing, or specifically Instagram or TikTok Influencers. While this course aims to look at it from the perspective of a Marketing Manager, and what they need to do to master the channel. We look at budgets, ROI, and tracking solutions to measure success.
Having worked for multiple UK start-ups to FTSE 100 companies, running their multi-million dollar affiliate and influencer programmes, I've noticed the power of utilising these channels for growing acquisition and brand building. And now I want to share this knowledge with you.
All marketers should understand the power of Influencer Marketing. This course is dedicated to those Influencer Marketing Managers who aim to utilise all it has to offer.

Who this course is for:
-New to Influencer Marketing
-Looking to set up Influencer Marketing channel in your own business
-Looking to improve your existing knowledge
-Looking to enhance your existing skills

AED299.00

1 Week

Master influencer marketing with Lipslay’s online course. Learn to grow your brand & followers from home in Dubai.

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Frequently Asked Questions

You will learn how to choose the right influencers based on audience demographics, craft engaging content, and effectively manage collaborations to drive sales and increase brand visibility.
Yes, the course covers key performance indicators (KPIs) such as engagement rates, ROI, brand mentions, and conversions, so you can assess the effectiveness of influencer campaigns and refine your strategies accordingly.
Social media platforms are the primary channels for influencer marketing. The course covers how to tailor campaigns to specific platforms like Instagram, TikTok, YouTube, and others, optimizing the reach and engagement of your influencer partnerships.
You will learn about influencer marketing laws, including disclosure requirements, advertising regulations, and contract negotiations to ensure your campaigns comply with legal and ethical standards.
No prior experience is required, though familiarity with social media platforms and digital marketing will be helpful. This course is suitable for beginners as well as those looking to refine their influencer marketing skills.
The course enhances your ability to integrate influencer marketing into digital strategies, which is in high demand. It prepares you to lead influencer campaigns and measure their success, making you a valuable asset to companies focusing on social media marketing.
Influencer marketing has become one of the most effective ways to reach target audiences authentically. This course equips you with the knowledge and tools to leverage influencers, increase brand visibility, and enhance customer engagement.