Ever wonder why people actually click on Instagram Lives? It’s not just random curiosity—there are a few key things that draw people in. One big reason? Familiar faces. When users see someone they know, like an influencer or a popular figure, jumping on a life with someone else they follow, it sparks interest. The more recognizable the names, the more tempting it is to tune in and see what’s happening.

If you go live at a consistent time, people will start to expect it, kind of like how you know your favorite TV show comes on every week. When they get that notification, they’re way more likely to click, especially if they know they can count on engaging content at that hour.

There’s also the power of personal involvement. When people feel like they’re part of something—whether they answered a poll, received a reminder, or got a heads-up through a DM—they’re more likely to join the live. That little bit of extra connection makes them feel valued, and no one wants to miss out when they’re personally invited.

Of course, none of this matters without solid content. People watch when they know they’re getting something worth their time—whether it’s an interesting conversation, a behind-the-scenes sneak peek, or just a fun, interactive experience with real-time responses. If the content promises to be entertaining or informative, that’s usually all it takes to get them to stick around.