The concept of Instagram profile visits is pretty straightforward. Every time someone clicks on your account, it counts as a visit. It doesn’t matter if it’s the same person checking your profile twice or two different people—you’ll get one visit for each time they click. So, if someone is curious enough to peek at your profile more than once, you’ll see those numbers go up.

What’s interesting is that these visits can come from all sorts of accounts, even those that don’t follow you or have private settings. Instagram tallies these up and updates the count every 24 hours, giving you a neat little snapshot of how much interest your profile is generating. It’s like getting a behind-the-scenes look at whether your content is catching eyes or not.