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Marketing Management

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Description

In this course:

  • We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix - 4Ps and 7Ps of Marketing.

  • Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of Customer Value and Marketing Research.

  • We also try to understand the Consumer as well as Business Buying Behaviour.

  • 'How do you identify a market segment' and the processes involved in Targeting and Positioning are discussed in the course.

  • The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.

  • We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.

  • We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.

  • Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.

All the above concepts have been simplified through real world examples from leading companies of the World. 

All the concepts have been discussed with a talking head video and slides to make learning better and faster.

This course also comes with:

~ Lifetime access with all future updates 

~ Fast and Friendly support in the Q&A - Comments section

~ Udemy Certificate of Completion

~ A 30 Day "No Questions Asked" Money Back Guarantee!

'Book now' this course risk free and master the subject area of Marketing.

Who this course is for:
  • MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.
  • Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.
  • Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.

AED99.00

1 Week

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Frequently Asked Questions

You will learn how to develop and execute marketing strategies, conduct market research, manage digital marketing campaigns, improve customer engagement, understand consumer behavior, and analyze marketing performance. You will also gain leadership and decision-making skills specific to marketing management.
This certification is ideal for marketing professionals, business owners, brand managers, product managers, or anyone looking to build or strengthen their marketing management skills. It’s also beneficial for those seeking to move into marketing leadership roles or specialize in marketing strategy.
Marketing is at the core of any business's growth strategy, and this certification ensures you have the knowledge and skills to drive successful marketing initiatives. It demonstrates your ability to manage marketing teams, develop strategies, and effectively engage with customers to achieve business objectives.
Effective marketing management helps businesses understand market trends, customer needs, and competitor activities. It enables organizations to create and deliver value through targeted marketing campaigns, ultimately driving sales, building brand awareness, and fostering customer loyalty.
After completing this certification, you can pursue roles such as Marketing Manager, Brand Manager, Marketing Director, Product Manager, Digital Marketing Specialist, Social Media Manager, or Marketing Consultant across industries like retail, technology, healthcare, and finance.
The duration of the certification program varies based on the institution and the format of the course. Typically, it can take from a few weeks to a few months to complete, with both part-time and full-time options available.
Yes, certifications from reputable organizations like the Chartered Institute of Marketing (CIM) and the American Marketing Association (AMA) are recognized globally. They are widely respected by employers and enhance your credibility in international marketing roles.