Description

Lipslay’s Online Advertising Course is designed for marketers, business owners, and freelancers who want to run profitable ad campaigns across digital platforms. Learn the latest tools, platforms, and strategies to attract and convert online audiences.
What you’ll learn in this course:
Introduction to Digital Advertising: Understand the role and types of online advertising.
Pay-Per-Click (PPC) Advertising: Learn how to run effective campaigns on Google Ads and Bing Ads.
Social Media Advertising: Master Meta (Facebook/Instagram) Ads, LinkedIn Ads, and YouTube promotions.
SEO vs. Paid Ads: Discover how to balance organic visibility with paid reach.
Targeting & Retargeting: Use audience segmentation, interests, and pixel data to refine targeting.
Ad Copywriting & Creative: Learn how to design scroll-stopping ads and write compelling copy.
Campaign Setup & Optimization: Set budgets, bid strategies, and test variations (A/B testing).
Analytics & Conversion Tracking: Use Google Analytics, Meta Pixel, and UTM codes to track results.
Marketing Funnels & ROI: Build advertising funnels that guide users from awareness to conversion.
Ad Policies & Compliance: Understand ad platform policies, approval processes, and common pitfalls.
Budget Planning & Bidding Models: Learn how to plan ad spends and use manual or automated bidding effectively.
Live Campaign Practice: Set up and monitor a real campaign during the course.
Lipslay Certification: Earn a certified badge in Online Advertising recognized across industries.
Career Opportunities: Ideal for roles such as Digital Marketer, Media Buyer, Ad Manager, or PPC Specialist.
Flexible Learning: Choose from self-paced, live online, or hybrid classes.
Affordable Tuition: Value-packed course with installment plans available.
Get real results and drive digital growth with Lipslay’s Online Advertising Course—where ad spend meets smart strategy.